Department of Agriculture launches ‘CaraWow sa CaraTok’
TikTokers are encouraged to join a video contest featuring carabao’s milk, in preparation for the World Milk Day celebration on June 1. The contest highlights the importance of carabao’s milk in providing quality nutrition and its role in sustaining the livelihood of farming families. The Department of Agriculture – Philippine Carabao Center (DA-PCC) has prepared…
CaraWow sa CaraTok A TikTok video contest featuring carabao’s milk In celebration of World Milk Day 2024, the DA-Philippine Carabao Center (DA-PCC) is excited to announce the “CaraWow sa CaraTok”, a TikTok video contest featuring carabao’s milk and dairy products derived from it. This contest aims to highlight the importance of carabao’s milk in providing quality nutrition and its role in sustaining livelihoods of farming families. Join now and show us how amazing carabao’s milk can be! HOW TO JOIN 🥛Create a TikTok account if you don’t have one. 🥛Follow the official TikTok account of the Philippine Carabao Center (@dapcc_official). 🥛Create a TikTok video that showcases carabao’s milk in an innovative and engaging way (Example: Asoka trend challenge). 🥛Videos can include recipes, health benefits, success stories, or any creative way to showcase carabao’s milk. MECHANICS AND GUIDELINES Eligibility: This contest is open to all except PCC employees. Theme Adherence: The entry must strictly adhere to this year’s theme, “Celebrating the Vital Role Dairy Plays in Delivering Quality Nutrition to Nourish the World”. Entry Limitation: Only one (1) entry per participant is allowed in this competition. Video Specifications: The video should be in portrait orientation and at least 1920p x 1080p resolution. Music Requirement: The entry must use the DA-PCC’s Wow na Wow theme song. Duration: The video must not exceed 2 minutes. Originality and Permissions: By submitting an entry, the participant certifies the originality of his/her video and grants DA-PCC full permission to use, reproduce, and distribute their videos for promotional purposes. Submission: Participants must submit their entries to kmd.pcc@gmail.com by May 27, 2024, 5:00 p.m.. CRITERIA FOR JUDGING Relevance to the Theme (35%) 🥛Visual Impact 🥛Video must highlight the benefits of carabao’s milk and adhere to the theme Choreography and Execution (35%) 🥛Creativity 🥛Originality 🥛Overall Quality TikTok Reactions (30%) PRIZES: 1st Place: PHP10,000 2nd Place: PHP7,000 3rd Place: PHP5,000 Announcement of Winners: Winners will be announced on June 1, 2024, in celebration of World Milk Day. Announcements will be made on the official PCC TikTok account and PCC Facebook page Winners will be contacted via direct message on TikTok for prize claim instructions. #WorldMilkDay#EnjoyDairy
The Department of Agriculture – Philippine Carabao Center (DA-PCC) has prepared prizes for video content creators who could best feature the benefits of carabao’s milk, the department said in a statement on Friday.
The contest is open to all except DA-PCC employees. Only one entry per participant is allowed in the competition.
The TikTok video entry must strictly adhere to this year’s theme, “Celebrating the Vital Role Dairy Plays in Delivering Quality Nutrition to Nourish the World.”
Mechanics specify that the video should be in portrait orientation and at least 1920p x 1080p resolution, and must use the DA-PCC’s Wow na Wow theme song, which can be accessed via https://tinyurl.com/DA-PCCWownawow.
The video must not exceed 2 minutes.
By submitting an entry, the participant certifies the originality of his/her video and grants the DA-PCC full permission to use, reproduce, and distribute the videos for promotional purposes.
Entries should be submitted through an email sent to kmd.pcc@gmail.com by 5 p.m. on May 27.
Interested individuals must create their own TikTok account, follow the official TikTok account of the Philippine Carabao Center at @dapcc_official, and create a TikTok video that showcases carabao’s milk in an innovative and engaging way.
Videos can include recipes, health benefits, success stories, or any creative way to showcase carabao’s milk.
Winners will be judged based on the relevance to the theme, which includes visual impact at 35 percent, choreography and execution at 35 percent, and TikTok Reactions at 30 percent.
The grand winner will take home a cash prize of PHP10,000 while the second and third will get PHP7,000 and PHP5,000, respectively.
Winners will be announced on June 1 in celebration of World Milk Day.
World Milk Day has been celebrated across the world since 2001, as established by the Food and Agriculture Organization of the United Nations to help people recognize the importance of milk as a global food.
Carabao’s milk is said to be more nutritious than cow’s milk, having higher calcium and lower cholesterol content.
ExPat Philly 
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